777cx Privacy Policy — Your Data, Your Rights

1.1 For the purposes of this Privacy Policy, the data controller responsible for your personal data is the legal entity operating the 777cx online gaming platform under its international gaming licence. The 777cx platform is accessible globally at 777cx.vu and provides online sports betting, live casino, slot games, and related gaming services.

1.2 References in this Privacy Policy to "777cx", "we", "us", or "our" refer to the operating entity described above in its capacity as data controller. References to "you", "your", or "Player" refer to the registered user of the 777cx platform whose personal data is being processed pursuant to this Policy.

1.3 For any privacy-related queries, data subject requests, or complaints, please contact us using the details set out in Section 16 of this Privacy Policy.

2.1 This Privacy Policy applies to all personal data collected and processed by 777cx in connection with:

• Account registration and the ongoing maintenance of your 777cx player account.
• Identity and age verification (KYC) processes conducted prior to withdrawal processing or as required by applicable regulatory obligations.
• Financial transactions, including deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, USDT TRC20, and any other accepted payment method.
• Your use of 777cx gaming products, including sports betting, live casino, slot games, and any other services available on the platform.
• Customer support interactions conducted through live chat, email, or any other communication channel.
• Marketing and promotional communications, subject to your preferences and applicable consent requirements.
• Your visits to the 777cx website and associated cookies and tracking technologies as described in Section 8.

2.2 This Policy does not apply to the data practices of third-party game providers, payment processors, or other external organisations whose products or services interact with the 777cx platform. Those organisations operate under their own privacy policies and are solely responsible for their data handling practices.

3.1 The personal data collected by 777cx falls into the following categories, depending on how you interact with the platform:

4.1 777cx collects personal data through the following channels and mechanisms:

• Direct provision by you: When you complete the 777cx account registration form; when you submit KYC documents; when you initiate a deposit or withdrawal through the cashier; when you contact the 777cx support team; and when you update your account preferences or responsible gaming settings.
• Automated technical collection: When you visit the 777cx website or use the platform, our systems automatically collect technical data including your IP address, device identifiers, browser characteristics, and session activity data. This data is collected through server logs, cookies, and similar tracking technologies described in Section 8.
• Payment processors: When you transact through JazzCash, EasyPaisa, HBL, or other payment methods, those providers share transaction confirmation data with 777cx for the purpose of crediting your account and maintaining financial records.
• Identity verification services: Where 777cx uses third-party identity verification providers to conduct KYC checks, those providers may return enriched verification data to 777cx, including the outcome of document authenticity checks.
• Fraud detection and AML monitoring: 777cx and its third-party risk management partners may collect and analyse transactional and behavioural data for the purpose of detecting fraudulent activity and complying with anti-money-laundering obligations.

5.1 777cx processes personal data only where a lawful basis exists for doing so. The primary purposes for which 777cx processes personal data, and the corresponding legal basis for each, are set out below:

• Account creation and management — Necessary for the performance of the contract between 777cx and the Player (Terms and Conditions).
• Identity and age verification (KYC) — Necessary for compliance with legal obligations under applicable anti-money-laundering regulations and gaming licensing requirements.
• Processing deposits and withdrawals — Necessary for the performance of the contract and compliance with financial regulatory obligations.
• Delivering gaming services (recording bets, settling wagers, maintaining game histories) — Necessary for the performance of the contract.
• Customer support and complaint resolution — Necessary for the performance of the contract and legitimate interests (maintaining service quality).
• Fraud prevention and AML monitoring — Necessary for compliance with legal obligations and legitimate interests (protecting the platform and other players from financial crime).
• Responsible gaming monitoring — Legitimate interests (player protection) and, where relevant, compliance with licence conditions.
• Marketing and promotional communications — Consent (where required by applicable law) or legitimate interests, subject to your right to opt out at any time as described in Section 12.
• Platform security and technical performance — Legitimate interests (maintaining a secure, functional, and reliable platform).

6.1 777cx does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share personal data only in the following circumstances and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and crypto payment facilitators receive necessary transaction data to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC and document verification services receive identity and document data for the purpose of completing mandatory verification checks.
• Game providers: Third-party game studios whose titles appear in the 777cx lobby receive session and stake data necessary to operate their games and settle results. These providers are bound by data processing agreements with 777cx.
• Fraud and risk management services: Specialist providers supporting 777cx's AML and fraud detection obligations receive relevant transactional and behavioural data under strict data processing agreements.
• Regulatory and law enforcement authorities: 777cx will disclose personal data to competent regulatory authorities, licensing bodies, law enforcement agencies, or courts where required to do so by applicable law, court order, or regulatory instruction — without prior notice to the Player where disclosure without notice is legally required.
• Professional advisers: Legal counsel, accountants, and auditors may access personal data on a strictly need-to-know basis subject to professional obligations of confidentiality.

7.1 As an internationally licensed gaming operator serving players including those based in Pakistan, 777cx may transfer personal data to, and process personal data in, countries other than the country in which the Player is located. This includes transfers to countries where 777cx's servers, operational teams, and third-party service providers are located.

7.2 Where personal data is transferred to a jurisdiction that does not provide a level of data protection equivalent to that of the Player's home jurisdiction, 777cx takes steps to ensure that appropriate safeguards are in place before making the transfer. These safeguards may include standard contractual clauses approved by applicable regulatory authorities, binding corporate rules, or other mechanisms recognised under applicable data protection frameworks.

7.3 By registering an account and using the 777cx platform, Players acknowledge and agree to the international transfer of their personal data as described in this Section, subject to the safeguards described above.

8.1 777cx uses cookies and similar tracking technologies on the platform website to deliver and improve the service, personalise content, and analyse platform usage. The categories of cookies used by 777cx are as follows:

• Strictly necessary cookies: Essential to the functioning of the 777cx platform — including maintaining login session state, security tokens, and cashier functionality. These cookies cannot be disabled without impairing platform functionality.
• Functional cookies: Used to remember your preferences, such as language settings and your preferred login method, to provide a more personalised experience.
• Analytics cookies: Used to collect aggregated information about how Players use the 777cx platform — which pages are visited most frequently, where sessions originate, and how navigation flows occur. This data is used solely to improve platform design and performance.
• Security cookies: Used to detect and prevent fraudulent login attempts, account takeover activity, and bot access to the platform.

8.2 Players can manage cookie preferences through their browser settings. Note that disabling strictly necessary cookies will impair your ability to use the 777cx platform. 777cx does not currently serve third-party advertising cookies on the platform.

9.1 777cx retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law or regulatory obligation. The following retention principles apply:

• Active account data: Personal data associated with an active 777cx account is retained for the duration of the account's active status plus a minimum of five (5) years after the account is closed, in accordance with standard financial record-keeping and AML regulatory requirements.
• KYC and identity verification documents: Retained for a minimum of five (5) years following the closure of the account or the completion of the relationship, consistent with anti-money-laundering regulatory requirements applicable to 777cx's licensing jurisdiction.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, in accordance with financial record-keeping obligations.
• Gaming activity records: Retained for a minimum of two (2) years for dispute resolution and responsible gaming monitoring purposes, and up to five (5) years where required by regulatory conditions.
• Customer support communications: Retained for a minimum of two (2) years from the date of the interaction, or longer where the content relates to an unresolved dispute or regulatory matter.
• Technical and log data: Retained for up to twelve (12) months for security and fraud detection purposes, after which they are anonymised or deleted.

9.2 Where personal data is retained solely to comply with legal obligations, it will be held in a restricted access environment and will not be used for any other purpose during the retention period. At the end of the applicable retention period, personal data will be securely deleted or anonymised.

10.1 777cx implements appropriate technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include, but are not limited to:

• 256-bit SSL/TLS encryption of all data transmitted between the Player's device and the 777cx platform.
• Encryption of sensitive data fields — including payment details and identity document scans — at rest in 777cx's database infrastructure.
• Role-based access controls limiting access to personal data to only those 777cx employees and contractors whose job functions require it.
• Multi-factor authentication requirements for 777cx administrative system access.
• Regular security audits and penetration testing of platform infrastructure by independent security specialists.
• Incident response procedures to detect, contain, and respond to personal data breaches, including Player notification protocols where required by applicable law.

10.2 Notwithstanding the measures described above, no internet-based data transmission or storage system can be guaranteed to be 100% secure. 777cx cannot guarantee the absolute security of personal data transmitted to the platform. Players are strongly encouraged to maintain the security of their own account credentials and to enable two-factor authentication on their 777cx account.

11.1 Subject to the limitations imposed by applicable law and 777cx's regulatory obligations, Players have the following rights in relation to their personal data held by 777cx. To exercise any of these rights, please contact us as described in Section 16.

11.2 777cx will respond to data rights requests within thirty (30) calendar days of receipt of a valid, verified request. In complex or high-volume cases, this period may be extended by a further sixty (60) days, with notification to you within the initial thirty-day period.

11.3 777cx may decline to action a data rights request where doing so would conflict with applicable legal obligations — for example, where deletion of personal data would impair compliance with AML record-keeping requirements. In such cases, we will explain the reason for declining.

12.1 777cx may send you promotional communications — including information about new games, bonus offers, PSL cricket betting promotions, reload bonuses, and other 777cx platform news — by email, SMS to your registered Pakistani mobile number, and via in-platform notifications.

12.2 You may opt out of receiving marketing communications from 777cx at any time by:

• Updating your communication preferences in the notification settings section of your 777cx account.
• Clicking the unsubscribe link included in all 777cx marketing emails.
• Contacting the 777cx support team via live chat and requesting removal from marketing lists.

12.3 Opting out of marketing communications will not affect transactional communications that are necessary for the administration of your account — including deposit confirmations, withdrawal notifications, security alerts, and service announcements.

12.4 777cx does not send marketing communications to Players who have active self-exclusions, cooling-off periods, or whose accounts have been flagged for responsible gaming intervention. If you receive a marketing communication in error during an active exclusion period, please contact us immediately.

13.1 Age verification is a mandatory component of the 777cx registration and KYC process. 777cx uses identity document verification to confirm that all Players meet the 21+ age requirement prior to permitting real-money gaming activity or processing withdrawals.

13.2 If you are a parent or guardian and have reason to believe that a minor has accessed or registered on the 777cx platform using your or their personal information, please contact us immediately via the details in Section 16 so that we can investigate and take appropriate action.

14.1 The 777cx platform incorporates games and services from third-party providers — including game studios, live dealer platforms, and payment processing partners. When you interact with these integrated services, the relevant third-party provider may collect data directly from you in accordance with their own privacy policies.

14.2 777cx is not responsible for the privacy practices of third-party providers whose products are integrated into the 777cx platform. We encourage Players to review the privacy policies of relevant third parties where they have concerns about specific data practices. 777cx ensures, through contractual arrangements, that all integrated third-party providers maintain appropriate data security standards consistent with their contractual obligations to 777cx.

15.1 777cx reserves the right to update or amend this Privacy Policy at any time. Material changes — those that significantly alter how we collect, use, or share your personal data — will be communicated to registered Players via email to the address on their account not less than fourteen (14) days before the change takes effect.

15.2 Non-material changes — including typographical corrections, clarifications that do not alter the substance of processing activities, and contact detail updates — may take effect immediately upon publication of the updated Policy on the platform.

15.3 The date on which this Privacy Policy was most recently updated is displayed in the "Last updated" notice at the top of this page. We encourage Players to review this Policy periodically to remain informed of how 777cx handles their personal data. The current version of this Privacy Policy is always available at 777cx.vu/privacy-policy.

16.1 For any questions regarding this Privacy Policy, to exercise your data rights, or to submit a privacy-related complaint, please contact the 777cx privacy team through the following channels:

16.2 If you are not satisfied with 777cx's response to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction whose data protection laws apply to your situation.

16.3 This Privacy Policy was last updated in January 2026 and is effective for all 777cx accounts as of that date.